The Best Day to Publish Press Releases

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So you developed your enticing headline.

You've added your valuable content within the PR body.

Now, when do you launch?

Like most things..it depends.

Obviously, if your news article is tied to a certain date, then the following tips would not apply. But, if you are simply looking for maximum exposure, then you want to launch your release on a slow-moving news day.

Experts claim that Thursday is actually the traditionally slow news day for the media. The reason is that print media sources often have Thursday deadlines, so the reporters are swamped and not looking for anything else unless it's huge news.

So, if you can, wait till Thursday to optimize your release.

And remember to test your results.

HBG